The program is led by Bjørn Mannsverk and Gunn Elisabeth Håbjørg, in collaboration with FK Bodø/Glimt. Bjørn has been closely involved in the development of the A-team since 2017, while Gunn Elisabeth has worked with leadership and team development in the club since 2022. Joining Bjørn and Gunn Elisabeth are speaker and mental trainer Barbro Sætha and physiotherapist and attention trainer in Glimt, Tore Jørgen Bjørkli.